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Consumer Response to Perceived Value and Generic Advertising

Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1

This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...

Persistent link: https://www.econbiz.de/10010911102

How Much Animal Product do the Chinese Consume? Empirical Evidence from Household Surveys

Wang, Ji-Min; Zhou, Zhang-Yue; Yang, Jun - In: Australasian Agribusiness Review 12 (2004)

marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …

Persistent link: https://www.econbiz.de/10010923382

Macrantha Sealant : a positioning strategy

Purandare, Shraddha - In: Asian journal of management cases 21 (2024) 1, pp. 39-47

Persistent link: https://www.econbiz.de/10014634011

Exploring artificial intelligence in marketing management : understanding managers' perceptions towards artificial intelligence

Volkmar, Gioia Valentina - 2022

explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen … gemeinsam darauf ab, diese Forschungslücke zu schließen und weitere Forschung in der Schnittstelle von Technologie, Marketing …Although an increasing number of companies are already using or planning to implement AI for various marketing …

Persistent link: https://www.econbiz.de/10013477421

Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda

Yadav, Nidhi; Sota, Shikha; Chaudhary, Harish - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 121-147

Persistent link: https://www.econbiz.de/10014318248

Mahindra electric cars : challenges of driving a revolution in the Indian market

Dhote, Tripti; Chaitanya P.K.; Mandot, Juhi - In: Asian journal of management cases 20 (2023) 1, pp. 35-46

Persistent link: https://www.econbiz.de/10014229839

Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners

Anani-Bossman, Albert; Akusua Agyapomaa Obeng, Samuela - In: Journal of marketing communications 30 (2024) 3, pp. 283-300

Persistent link: https://www.econbiz.de/10014529294

Milk-Marketing: Impact of Perceived Quality on Consumption Patterns

Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, … - European Association of Agricultural Economists - EAAE - 2007

marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …

Persistent link: https://www.econbiz.de/10005060468

Analogous Products and Food Quality Products: Two Poles of the Competition

Bošková, Iveta - European Association of Agricultural Economists - EAAE - 2007

all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …

Persistent link: https://www.econbiz.de/10005525267

Determinants of Meats Purchase Behavior by Ethnic Groups

Garcia-Jimenez, Carlos I.; Mishra, Ashok K. - Agricultural and Applied Economics Association - AAEA - 2010

Farmers and food companies need to assess their production and marketing strategies for nurturing business …

Persistent link: https://www.econbiz.de/10009020466