Analysis of survey data indicates that Japanese consumers discount their willingness to pay for U.S. beef and pork relative to that of domestic products, but that the discounts have declined from 2006 to 2009. The discounts for U.S. products were greater than those imported from other countries...

This study examined consumer demand for organic fluid milk in the current maturing organic market using a nationwide weekly retail scanner data set. An Almost Ideal Demand System in which both organic milk and conventional milk were further decomposed into products with different fat content was...

With new food technologies such as cloning or added artificial growth hormones, consumers face complex and conflicting information related to the quality, safety, nutrition, and ethical outcomes associated with food choices. Economics has partially addressed the challenge of predicting...

In the past decades, demand for niche products (including organic, natural, and locally produce) has grown dramatically. Previous literature has shown that people bought organic and natural fresh produce because they perceived the products to be healthier and more nutritious. For locally...

Food consumption has significant impact on sodium intake, with which overconsumption will result in negative healthy impact on individuals. Using National Health and Nutrition Examination Survey (NHANES) 1999-2010 and regression analyses, we examined the effect of consumption of various food...

A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The...

This article examines consumers’ preference for three types of orange juice in China. Two non-hypothetical experiments, Real Choice Experiments and Experimental Auctions were used in the study. We found that WTP estimates from real choice experiment are significantly higher than auction bids,...