Food purchasing in Brazil has undergone major changes in the last few decades caused by structural shifts such as urbanization, changes in demographic characteristics and increase in participation of women in the labor force. Therefore, it is necessary to identify thoroughly new consumption...

This study focused on consumer demand for orange juice, for both frozen concentrate and refrigerated, by major brands and nutritional enhancement. Demand for calcium-enhanced orange juice and standard orange juice were compared. Estimation involved system of demand equations and included the...