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In the Hungarian food economy beer marketing remains something of an enigma. Based on a direct-question survey, focussing mainly on educated younger consumers, this article offers an overview of the most important characteristics of Hungarian beer consumption. It is important to stress that beer...
Persistent link: https://www.econbiz.de/10005525144
The poster analyses some characteristic features of Hungarian food –trade communication. It is obvious, that the communication is often misleading, and tries to follow some trends, without a well-defined strategy. In last years we seen an increasing importance of food supplements.
Persistent link: https://www.econbiz.de/10009368345
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org
Persistent link: https://www.econbiz.de/10010960675