This paper investigates the relationships between country of origin labeling (COOL) issues and consumers concern about safety and health towards using of foreign produce. Results show that those who were married, self employed, had higher incomes, or possessed more education were more likely to...

This study extends biotechnology discourse to cover South Korea in the Asian sub-continent showing a marked difference in perceptions between traditional and GM foods. Factor analysis suggests South Koreans may treat foods that are locally produced and those with no artificial flavors or...

This study analyzes public perceptions on food safety using a national survey conducted soon after the nationwide spinach recall (November 2006). We explore relationships between peoples' perceived risks of food contamination (spinach in this case) and their trust in the institutions in charge...

This study examines public perceptions of the safety of fresh produce (spinach and lettuce), beef, and poultry, employing survey data collected during the 2006 nationwide recall of fresh spinach contaminated with E. coli O157:H7. The results show that white respondents perceived all products to...

A clear understanding of consumers’ perception and attitude toward food risk and their behavior to food recall is important in order to develop an effective crisis management program at the firm level as well as at the government level. This study will develop food risk profiles of US...

This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people...

This study analyzes U.S. consumersÂ’' acceptance of genetically modified foods within the ordered-probit-model framework. The willingness to consumer three difference GM foods is modeled in terms of consumersÂ’' economic, demographic, and value attributes. Empirical results indicate that...

This paper uses a logistic regression model to examine consumer willingness to buy organic and/or GM food products in the context of food attributes that are considered important in the consumption decision. That model is chosen for its mathematical simplicity and because its asymptotic...