The purpose of this paper is to determine what factor affect trust in scientists and food manufacturers, and to examine how trust in these institutions affects public support for biotechnology. Data from the U.S. Biotechnology Study reveal that benefits from biotechnology and expectations of...

To date, most research in Europe and the United States has focused on eliciting consumer WTP for biotech foods without directly addressing strategies for marketing them. We use means-end theory to link consumers' knowledge about functional attributes, to their knowledge about consequences and...

This research is a first step in determining India's future need for soy-based protein products. The objective of this study is to determine India's protein demand over the next ten years. Then, using the per capita protein demand derived from this study, along with income, population, and...

The number of meat recalls has increased markedly in recent years. This research examines the impact of beef and pork recall announcements on nearby daily live cattle and lean hog futures market prices, respectively. Results indicate medium-sized beef recalls that are of serious health concerns...

Beef tenderness is critical in consumer satisfaction with beef steak products. Current fed cattle valuation systems do not differentiate carcasses based upon tenderness variation. However, considerable research indicates consumers are willing to pay more for tender relative to tough beef steak....

In the main approaches used to elicit consumer preference for food attributes, only limited attribute information are present. Though useful for ranking and revealing consumer preferences, these methods are not appropriate when results may be dependent upon the information set presented in the...

The European Union (EU) ban on the production and importation of meat derived from animals treated with growth-promoting hormones has spurred considerable debate. However, relatively little research has considered how EU consumers have been affected or how they feel about the ban. The purpose of...

This article uses national, quarterly data to examine U.S. meat demand using the Rotterdam model. We investigate the effect of multiple information indices linking different health concerns with diet, changes in household dynamics, and meat recall information. Medical journal articles linking...

Beef food safety events have contributed to considerable market volatility, produced varied consumer reactions, created policy debates, sparked heated trade disputes, and generally contributed to beef industry frustrations. Better understanding of the forces causing observed consumer reactions...