Although South Africans are not predominantly wine drinkers, the industry is looking for ways to develop the local market to balance exports. The black middle class, increasingly referred to as the Black Diamonds are the most powerful marketing trend in the last 10 years as they have emerged as...

This paper uses a choice based conjoint analysis in an attempt to develop a consumer profile for the new market for black consumers. Although the different statistical packages used variants of the MNL model, the results were significantly similar with no contradictions in their results and the...

This paper depicts how the general turn from mass consumption toward increased qualitative differentiation of products - the quality turn - manifest in the South African agro-food system. The strong influence of these quality trends on agro-food systems evolution has been widely discussed in...

The restructuring process of the food markets in South Africa is at an advanced stages of consolidation and the emergence dominance of few supermarket chains expanding into non-traditional areas, through franchise format stores and forecourt stores overtaking informal wet markets and green...

The rise of supermarkets, together with large-scale food manufacturers, has deeply transformed agri-food markets in many countries. This expansion has been evident in South Africa as well. Increasing attention has been and is being paid to the growth of supermarkets in countries outside of North...

With the emergence of private food safety and quality standards in developed countries fruit exporting countries in the developing world face increasing constraints to access markets in the rich industrialised countries in the North. Producers in the South have no alternative as to make the...

Most of the climate change models for South Africa predict a reduction in freshwater availability by 2050, which implies that water availability for sectoral production activities is expected to decline. This decline has an impact on sectoral output, value added and households’ welfare. Using...

The difference between hypothetical and real values when evaluating consumers’ preferences (termed ‘hypothetical bias’) has received significant attention in scientific literature, as the outcome of this bias is often an overestimation of willingness to pay (WTP) values. This is the main...

Stringent sanitary and phytosanitary standards (SPS) have proliferated in the aftermath of the Uruguay Round Agreement on Agriculture (URAA). These standards are currently becoming a major stumbling block in agricultural trade for developing countries. Limited by inadequate resources and...