Analysis of survey data indicates that Japanese consumers discount their willingness to pay for U.S. beef and pork relative to that of domestic products, but that the discounts have declined from 2006 to 2009. The discounts for U.S. products were greater than those imported from other countries...

This study examined consumer demand for organic fluid milk in the current maturing organic market using a nationwide weekly retail scanner data set. An Almost Ideal Demand System in which both organic milk and conventional milk were further decomposed into products with different fat content was...

This paper combines the Becker family production model with a cooperative bargaining model to analyze power distribution within the family. Family consumption decisions are often made by one person, but for several people, suggesting traditional decision theory is inadequate. Using data gathered...

We use observational data from 22 elementary schools and over 48,000 child-day observations to examine the relationship between the number of fruit and vegetable items and the consumption patterns of children during school lunch. We find that each additional fruit or vegetable item that is...

Rational choice theory commonly assumes that the presence of unselected choices cannot impact which among the remaining choices is selected–-often referred to as “independence of irrelevant alternatives.†We show that such seemingly irrelevant alternatives influence choice in a...

How would a possible food safety scare influence food consumption? Using techniques from experimental psychology, a study of 103 lunchtime participants suggests that a food scare--avian influenza--would decrease consumption of the affected food by 17% if the subjects believed it was naturally...