The effect of negative information on consumer product evaluations has been studied heavily in the context purchase intentions and other preference-related measures. In this study, we examine the context (negative health hazard information on meat commodities), direction (positive and negative),...

This paper combines the Becker family production model with a cooperative bargaining model to analyze power distribution within the family. Family consumption decisions are often made by one person, but for several people, suggesting traditional decision theory is inadequate. Using data gathered...

Consumer resistance is a key barrier to the diffusion of genetically modified foods (GMFs). Several studies have shown that consumers in general have a negative attitude toward GMFs. Through analysis of a survey conducted in Israel, we find consumer attitudes toward GMFs to be context specific,...