The paper investigates the Turkish consumers' willingness to pay for a label that guarantees that pesticide residues in foods do not cause health problems. Contingent valuation survey was conducted to 1005 randomly selected households to elicit tomato purchasing behavior under alternative prices...

The objective of the paper is to present the preliminary results of the survey project whose aim is to explore the Turkish consumer's perceptions regarding food safety and the tradeoff they make between chemical residues and cosmetic quality in fresh fruit and vegetable marketing chain. Previous...