In the past decades, demand for niche products (including organic, natural, and locally produce) has grown dramatically. Previous literature has shown that people bought organic and natural fresh produce because they perceived the products to be healthier and more nutritious. For locally...

The rapid income per capita of Chinese consumers and increasing demand for nearly all agricultural products have attracted western food industries to focus on this booming and huge market. This research investigated the perspectives of western food products in China's market, with focus on one...

Food consumption has significant impact on sodium intake, with which overconsumption will result in negative healthy impact on individuals. Using National Health and Nutrition Examination Survey (NHANES) 1999-2010 and regression analyses, we examined the effect of consumption of various food...

A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The...

This article examines consumers’ preference for three types of orange juice in China. Two non-hypothetical experiments, Real Choice Experiments and Experimental Auctions were used in the study. We found that WTP estimates from real choice experiment are significantly higher than auction bids,...

In this study, we conduct a series of BDM auctions at multiple marketing outlets to elicit consumers’ willingness-to-pay (WTP) for organic and local blueberries. We find that consumers’ attitudes and their reported valuation of organic and local production of blueberries vary across...

While federal rules require specific meat and poultry products to carry nutrition information labeling, these rules do not extend to fresh seafood products. This paper focuses on the extent to which the provision of nutrition information could impact consumer demand for seafood, with a special...

It is increasingly recognized that respondents use simple heuristics such as attribute non-attendance to make decisions in the discrete choice experiments. This paper use the latent class model to investigate different choice strategies and explore robust welfare estimates under varying...

In the main approaches used to elicit consumer preference for food attributes, only limited attribute information are present. Though useful for ranking and revealing consumer preferences, these methods are not appropriate when results may be dependent upon the information set presented in the...