This study considers the allocation of Florida citrus‐grower money between advertising and research programs to maximize grower revenue net of program costs. The allocation depends on the impact of advertising on demand and the impacts of research on the cost of production and supply. A number...

Taxing sugar-sweetened beverages (SSBs) has been proposed as a means to improve U.S. dietand health and generate revenue to address obesity-related issues. A related concern is thatchildren’s intake of SSBs, a third that of milk consumption in the late 1970s, now equals milkconsumption....

Taxing sugar-sweetened beverages (SSBs) has been proposed as a means to improve U.S. diet and health and generate revenue to address obesity-related issues. A related concern is that children’s intake of SSBs, a third that of milk consumption in the late 1970s, now equals milk consumption....