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Unit pricing increases price sensitivity even when products are of identical size
Yao, Jun; Oppewal, Harmen - In: Journal of retailing 92 (2016) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10011484094
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Unit pricing matters more when consumers are under time pressure
Yao, Jun; Oppewal, Harmen - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1094-1114
Persistent link: https://www.econbiz.de/10011529790
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How the layout of a unit price label affects eye-movements and product choice : an eye-tracking investigation
Bogomolova, Svetlana; Oppewal, Harmen; Cohen, Justin; … - In: Journal of business research : JBR 111 (2020), pp. 102-116
Persistent link: https://www.econbiz.de/10012239993