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The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo; Lim, Choong Hoon; Yeo, In-Sung; Pedersen, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 235-245
Persistent link: https://www.econbiz.de/10011415240
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Set the agenda like Beckham : a professional sports league's use of YouTube to disseminate messages to its users
Zimmerman, Matthew H.; Clavio, Galen E.; Lim, Choong Hoon - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 180-195
Persistent link: https://www.econbiz.de/10009514083
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The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues
Lee, Seomgyun; Oh, Taeyeon; Lim, Choong Hoon - In: Sport, Business and Management : an international … 12 (2022) 4, pp. 496-516
Persistent link: https://www.econbiz.de/10013349534
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Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.; Pedersen, Paul M. - In: Sport marketing in a global environment : strategic …, (pp. 51-69). 2022
Persistent link: https://www.econbiz.de/10013475241