Hoegele, Daniel; L. Schmidt, Sascha; Torgler, Benno - In: Sport, Business and Management: An International Journal 4 (2014) 4, pp. 298-316
Purpose – The purpose of this paper is to examine the effect of superstars (and other factors) on football fans’ attraction to competition (i.e. disloyal behavior). Design/methodology/approach – A proprietary data set including archival data on professional German football players and...