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Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok; Wann, Daniel L.; Ko, Yong Jae - In: Sport management review 21 (2018) 1, pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
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"I still support my favorite team" : the effects of an athlete's transgression and post-response strategy using visual cues on in-group bias
Jang, Wonseok; Lee, Joon Sung; Cho, Janice; Lee, Jeoung Hak - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10012815557
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Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok; Lee, Joon Sung; Wann, Daniel L. L. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
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Remedying stereotype threat effects in spectator sports
Chang, Yonghwan; Schull, Vicki; Kihl, Lisa A. - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10012516331
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Determinants of Subscription Renewal Behavior in Sport Spectatorship Services: A CHAID Decision Tree Modeling Approach
Chang, Yonghwan; Warren, Clinton; Katz, Matthew - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 125-136
Persistent link: https://www.econbiz.de/10014315764
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The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products
Ko, Yong Jae; Kim, Kyoungtae; Claussen, Cathryn L.; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10003678103
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The influence of relationship quality on sport consumption behaviors : an empirical examination of the relationship quality framework
Kim, Yu Kyoum; Trail, Galen; Ko, Yong Jae - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 576-592
Persistent link: https://www.econbiz.de/10009425052
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Engagement in sports virtual brand communities
Santos, Manuel Alonso dos; Guardia, Francisco Rejón; … - In: Journal of business research : JBR 89 (2018), pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
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The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed; Boroujerdi, Saeed Sadeghi; Ko, Yong Jae; … - In: Corporate reputation review 27 (2024) 1, pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
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Consumer responses to sports leagues’ employer branding : psychological contract formation and breach
Asada, Akira; McLeod, Christopher M. - In: Sport marketing quarterly : preferred journal of the … 34 (2025) 1, pp. 74-90
Persistent link: https://www.econbiz.de/10015374704