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~subject:"Football"
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Football
Consumer behaviour
32
Konsumentenverhalten
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Sportmarketing
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Sports marketing
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Sport
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Sports
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Professional sports
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Profisport
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Sport event
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Sportveranstaltung
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Brand image
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Markenimage
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Brand management
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Service quality
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Beziehungsmarketing
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Dienstleistungsqualität
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Relationship marketing
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Arbeitsgruppe
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Arbeitsverhalten
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Personality psychology
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Social web
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Sponsorship
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Sport consumption
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Team
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USA
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United States
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Work behaviour
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Big event
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Computerspiel
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Coping strategy
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Byon, Kevin K.
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Baek, Woo-yeul
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Baker, Thomas A., III.
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Choi, Young-hwan
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Cianfrone, Beth A.
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Gang, Alex
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Grady, John
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Jones, Charles W.
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International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Conceptualizing and measuring the use of student-athlete likeness in EA's NCAA Football
Baker, Thomas A., III.
;
Byon, Kevin K.
;
Cianfrone, Beth A.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10010380453
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2
Determinants of purchase intention toward sponsoring product : mediating role of sponsor identification in Korean professional baseball games
Baek, Woo-yeul
;
Byon, Kevin K.
;
Jones, Charles W.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 261-278
Persistent link: https://www.econbiz.de/10011503697
Saved in:
3
Pre-post examination of residents’ destination image toward mega event hosting country with strained bilateral relations
Byon, Kevin K.
;
Yoon, Juha
;
Gang, Alex
;
Park, Juho
; …
- In:
International journal of sports marketing & sponsorship
26
(
2025
)
1
,
pp. 76-91
Persistent link: https://www.econbiz.de/10015417306
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