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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Erfolgsprognose bei Neuprodukten mit der CHANCE®-Methode
Manshausen, Bettina
;
Heidel, Bernhard
;
Hofmann, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 64-69
Persistent link: https://www.econbiz.de/10003911005
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