Motivated by the mixed evidence concerning the adoption level and value of collaborative forecasting (CF) implementations in retail supply chains, in this paper, we explore the conditions under which CF offers the highest potential. We consider a two-stage supply chain with a single supplier...

Motivated by the mixed results of collaborative forecasting initiatives in the fast-moving consumer goods sector, this paper investigates the conditions that favor the establishment of collaborative forecasting between a supplier and a retailer. We consider a two-stage supply chain where a...