Many firms regularly introduce new products. Before the launch of any new product, firms need to make various operational decisions, which are guided by the sales forecast. The new product sales forecasting problem is challenging when compared to forecasting sales of existing products. For...

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized...