We invoke the famous Louis XIV quote “L'État, c'est moi,” applying it to the corporate world, and introduce the novel idea that a self-serving bias, which we define as “I Am The Firm,” is infused within the culture of certain companies. We hypothesize that the owners of eponymous firms...

Financial modeling and forecasting is important for current and future sales for firms and the financial actors within the firm. It doesn't only tell you where you need to go but also reminds you of where you have been. It tells you the past, current, and future numbers. With these numbers a...