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A simple heuristic for obtaining pareto/NBD parameter estimates
Marshall, Pablo - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 165-173
Persistent link: https://www.econbiz.de/10011339362
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A forecasting system for movie attendance
Marshall, Pablo; Dockendorff, Monika; Ibáñez, Soledad - In: Journal of business research : JBR 66 (2013) 10, pp. 1800-1806
Persistent link: https://www.econbiz.de/10009772367