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An alternative approach to the predictive validation of conjoint models
Srinivasan, V.
;
DeMaCarty, Peter
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1998
Persistent link: https://www.econbiz.de/10001599811
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EQUITYMAP : measurement, analysis, and prediction of brand equity and its sources
Srinivasan, V.
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Park, Chan Su
;
Chang, Dae Ryun
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2001
Persistent link: https://www.econbiz.de/10001624168
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An approach to improve the predictive power of choice-based conjoint analysis
Voleti, Sudhir
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Srinivasan, V.
;
Ghosh, Pulak
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
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pp. 325-335
Persistent link: https://www.econbiz.de/10011734857
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