Showing 1 - 2 of 2
We examine a situation where a manufacturer operates in a two-mode production environment. The first mode could involve overseas vendors and manufacturing facilities. If additional units are later required, the company must use its second mode - more expensive last-minute domestic vendors and...
Persistent link: https://www.econbiz.de/10012755252
Although generous return policies have been shown to have marketing benefits, such as a higher willingness to pay and a higher purchase frequency, counterbalancing these benefits is an increased volume of consumer returns, which presents significant operational challenges for both retailers and...
Persistent link: https://www.econbiz.de/10012845909