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~subject:"Forecasting model"
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Forecasting model
Consumer behaviour
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Bayesian inference
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Bayes-Statistik
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Beziehungsmarketing
13
Relationship marketing
13
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customer lifetime value
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Bradlow, Eric T.
7
Fader, Peter
3
Choi, Darwin
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Gangwar, Manish
1
Gopalakrishnan, Arun
1
Hui, Sam K.
1
Iyengar, Radha
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Kaufman-Scarborough, Carol
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Kim, Mingyung
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Kopalle, Praveen K.
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Kumar, Vineet
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Morrin, Maureen
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Schwartz, Eric M.
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Schweidel, David A.
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Small, Dylan S.
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Srinivasan, Kannan
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Marketing science
4
Journal of economic behavior & organization : JEBO
1
Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
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ECONIS (ZBW)
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The role of surprise : understanding overreaction and underreaction to unanticipated events using in-play soccer betting market
Choi, Darwin
;
Hui, Sam K.
- In:
Journal of economic behavior & organization : JEBO
107
(
2014
)
2
,
pp. 614-629
Persistent link: https://www.econbiz.de/10011295906
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2
Improving the crystal ball : harnessing consumer input to create retail prediction markets
Kaufman-Scarborough, Carol
;
Morrin, Maureen
;
Bradlow, …
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10003982752
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3
Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science
33
(
2014
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
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4
Commentary on "Predicting customer value using clumpiness"
Kumar, Vineet
;
Srinivasan, Kannan
- In:
Marketing science
34
(
2015
)
2
,
pp. 209-213
Persistent link: https://www.econbiz.de/10010515915
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5
Understanding service retention within and across cohorts using limited information
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 82-94
Persistent link: https://www.econbiz.de/10003643026
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6
The role of big data and predictive analytics in retailing
Bradlow, Eric T.
;
Gangwar, Manish
;
Kopalle, Praveen K.
; …
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10011704696
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7
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
8
Selecting data granularity and model specification using the scaled power likelihood with multiple weights
Kim, Mingyung
;
Bradlow, Eric T.
;
Iyengar, Radha
- In:
Marketing science
41
(
2022
)
4
,
pp. 420-438
Persistent link: https://www.econbiz.de/10013364020
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