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Artificial intelligence and predictive marketing : an ethical framework from managers' perspective

Naz, Hina; Kashif, Muhammad - In: Spanish journal of marketing 29 (2025) 1, pp. 22-45

Purpose Artificial intelligence (AI) offers many benefits to improve predictive marketing practice. It raises ethical concerns regarding customer prioritization, market share concentration and consumer manipulation. This paper explores these ethical concerns from a contemporary perspective,...

Persistent link: https://www.econbiz.de/10015190399

Does confidence predict out-of-domain effort?

Pikulina, Elena; Renneboog, Luc; Tobler, Philippe N. - 2015

Persistent link: https://www.econbiz.de/10011427997

Ethics and interventions : a commentary on how to "improve" prediction using behavior modification

Provost, Foster - In: International journal of forecasting 39 (2023) 2, pp. 561-565

Persistent link: https://www.econbiz.de/10014465062

Do Knowledge Signals Predict Startups’ Exit and Failure?

Harel, Shai - 2016

This research examines how startup founders' academic knowledge, and knowledge gained through startup founding …' knowledge is largely positively associated with the probability of funding. However, further analysis shows that these signals …

Persistent link: https://www.econbiz.de/10012983803

An Application of Rule-Based Forecasting to a Situation Lacking Domain Knowledge

Adya, Monica; Armstrong, J. Scott; Collopy, Fred; … - 2011

in the way of domain knowledge, we prepared the forecasts under the assumption that no domain knowledge was available … causal forces to allow for this lack of domain knowledge. Second, automatic identification procedures were used for six time …

Persistent link: https://www.econbiz.de/10014028379