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Forecasting new products
Kahn, Kenneth B. - In: The PDMA handbook of new product development, (pp. 265-281). 2013
Persistent link: https://www.econbiz.de/10009710751
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Approaches to new product forecasting
Kahn, Kenneth B. - In: The PDMA handbook of new product development, (pp. 362-377). 2005
Persistent link: https://www.econbiz.de/10003831496
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Forecasting technique familiarity, satisfaction, usage, and application
Mentzer, John T. - In: Journal of forecasting 14 (1995) 5, pp. 465-476
Persistent link: https://www.econbiz.de/10001188608