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Einsatzmöglichkeiten qualitativer Prognoseverfahren im Produktmarketing

Umminger, Peter - 1990

Persistent link: https://www.econbiz.de/10008730725

Predicting the performance of a design team using a Markov chain model

Herrmann, Jeffrey W. - In: IEEE transactions on engineering management : EM 62 (2015) 4, pp. 507-516

Persistent link: https://www.econbiz.de/10011392535

Design morphology complexity and conceptual building project cost forecasting

Kantianis, Dimitrios D. - In: Journal of financial management of property and construction 27 (2022) 3, pp. 387-414

Persistent link: https://www.econbiz.de/10013375475

Mitigating forecast errors from product variety through information sharing

Sanders, Nada R.; Wan, Xiang - In: International journal of production research 56 (2018) 12, pp. 4356-4367

Persistent link: https://www.econbiz.de/10011901516

Instrument-free identification and estimation of differentiated products models using cost data

Byrne, David P.; Imai, Susumu; Jain, Neelam; Sarafidis, … - In: Journal of econometrics 228 (2022) 2, pp. 278-301

Persistent link: https://www.econbiz.de/10013441750

Buying beauty for the long run : (mis)predicting liking of product aesthetics

Buechel, Eva C.; Townsend, Claudia - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 275-297

Persistent link: https://www.econbiz.de/10011900546

New-product forecasting : models and applications

Wind, Yoram (ed.); Mahajan, Vijay (contributor); … - 1981

Persistent link: https://www.econbiz.de/10013502063

Understanding and predicting demand through visual characteristics and neural networks

Mast, Daniela - 2023

In order to understand consumers' fashion purchase decisions better, I determine a product's design typicality and brand prominence based on the theories of processing fluency and conspicuous consumption. Then, I relate these visual characteristics to typical product sales patterns to understand...

Persistent link: https://www.econbiz.de/10013534180

Foresight in designing sun-beach destinations

Fernández-Güell, José M.; Collado, Marta - In: Tourism management : research, policies, practice 41 (2014), pp. 83-95

Persistent link: https://www.econbiz.de/10010239950

Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts

Landwehr, Jan Rüdiger; Labroo, Aparna A.; Herrmann, Andreas - In: Marketing science 30 (2011) 3, pp. 416-429

Persistent link: https://www.econbiz.de/10009160796