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Predictive performance of customer lifetime value models in e-commerce and the use of non-financial data

Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Prague economic papers : a bimonthly journal of … 28 (2019) 6, pp. 648-669

Persistent link: https://www.econbiz.de/10012158799

The reserve price optimization for publishers on real-time bidding on-line marketplaces with time-series forecasting

Wodecki, Andrzej - In: Foundations of Management : the journal of Warsaw … 12 (2020) 1, pp. 167-180

Today's Internet marketing ecosystems are very complex, with many competing players, transactions concluded within milliseconds, and hundreds of different parameters to be analyzed in the decision-making process. In addition, both sellers and buyers operate under uncertainty, without full...

Persistent link: https://www.econbiz.de/10012490328

Customer purchase forecasting for online tourism : a data-driven method with multiplex behavior data

Chen, Shui-xia; Wang, Xiao-kang; Zhang, Hong-yu; Wang, … - In: Tourism management : research, policies, practice 87 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012648399

Online big data-driven oil consumption forecasting with Google trends

Yu, Lean; Zhao, Yaqing; Tang, Ling; Yang, Zebin - In: International journal of forecasting 35 (2019) 1, pp. 213-223

Persistent link: https://www.econbiz.de/10012300673

Analyzing and forecasting online tour bookings using Google Analytics metrics

Kantanantha, Nantachai; Awichanirost, Jiaranai - In: Journal of revenue and pricing management 21 (2022) 3, pp. 354-365

Persistent link: https://www.econbiz.de/10013258186

A deep learning model for online doctor rating prediction

Kulshrestha, Anurag; Krishnaswamy, Venkataraghavan; … - In: Journal of forecasting 42 (2023) 5, pp. 1245-1260

Persistent link: https://www.econbiz.de/10014338867

Predicting customer quality in e-commerce social networks : a machine learning approach

Ballestar, Maria Teresa; Grau Carles, Pilar; Sainz, Jorge - In: Review of managerial science 13 (2019) 3, pp. 589-603

Persistent link: https://www.econbiz.de/10012099269

Incorporating textual information in customer churn prediction models based on a convolutional neural network

Caigny, Arno de; Coussement, Kristof; De Bock, Koen W.; … - In: International journal of forecasting 36 (2020) 4, pp. 1563-1578

Persistent link: https://www.econbiz.de/10012547130

AI and Chatbots in Fintech : Revolutionizing Digital Experiences and Predictive Analytics

Arnone, Gioia - 2024

Introduction to AI in Fintech -- The role of chatbots in Fintech -- Business framework of AI-based ChatGPT in Fintech …This book is a comprehensive guide to the use of Artificial Intelligence (AI) in the Financial Technology (FinTech …) industry. It is comprised of ten chapters, each addressing a specific aspect of AI in FinTech. The reader is introduced to AI …

Persistent link: https://www.econbiz.de/10014531845

A sales forecasting model for consumer products based on the influence of online word-of-mouth

Chern, Ching-Chin; Wei, Chih-Ping; Shen, Fang-Yi; Fan, … - In: Information systems and e-business management : ISeB 13 (2015) 3, pp. 445-473

Persistent link: https://www.econbiz.de/10011373606