The success, if not survival, of service businesses depends on their ability to satisfy their customers. Yet, businesses often recognize slumping customer satisfaction too late and ultimately fail. To prevent this, marketers require early warning tools. In this paper, we build upon online...

Successful companies are increasingly those companies that excel in the task of extracting knowledge from data. Tapping the source of Big Data requires powerful algorithms combined with a strong understanding of the data used. One of the key challenges in predictive analytics is the...

Purpose: Trading on electricity markets occurs such that the price settlement takes place before delivery, often day-ahead. In practice, these prices are highly volatile as they largely depend upon a range of variables such as electricity demand and the feed-in from renewable energy sources....