Estimating demand for wide assortments of differentiated goods requires the specification of a demand system that is sufficiently flexible. However, flexible models are highly parameterized so estimation requires appropriate forms of regularization to avoid overfitting. In this paper, we study...

In this study, we explore the issue of how to enhance forecast of the box office sales, an all-time question for managers in the motion picture industry. The conceptual core of our approach is the expected sales. The expected sales of agents in the movie market (i.e. screen managers at supply...

Marketing expenditures in the form of pricing, product development, promotion and channel development are made to maximize return on investment. A challenge in evaluating the effectiveness of these expenditures is that decisions such as whether to lower prices or run promotions are made based on...