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Predicting product life cycle patterns
Orbach, Yair; Fruchter, Gila E. - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10010259970
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Ticking away the moments : timing regularity helps to better predict customer activity
Platzer, Michael; Reutterer, Thomas - In: Marketing science 35 (2016) 5, pp. 779-799
Persistent link: https://www.econbiz.de/10011584721
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Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, Thomas; Platzer, Michael; Schröder, Nadine - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 194-215
Persistent link: https://www.econbiz.de/10012506525
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Customer base analysis with recurrent neural networks
Valendin, Jan; Reutterer, Thomas; Platzer, Michael; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 988-1018
Persistent link: https://www.econbiz.de/10013471030