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Product adoption and innovation diffusion: the case of Japanese marketing to China
Horn, Sierk - In: Asia Pacific business review 15 (2009) 3, pp. 389-409
Persistent link: https://www.econbiz.de/10003883369
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Conclusions and implications: the changing role of China in the transformation of corporate Japan
Cross, Adam R.; Horn, Sierk - In: Asia Pacific business review 15 (2009) 3, pp. 463-476
Persistent link: https://www.econbiz.de/10003883401
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Subsidiary capacity building in emerging markets : how japanese mnes sequence market entry and development strategies in India
Horn, Sierk - In: Thunderbird international business review 58 (2016) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10011434696