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Marketing channels in foreign markets : control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship
Grewal, Rajdeep
;
Kumar, Alok
;
Mallapragada, Girish
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 378-398
Persistent link: https://www.econbiz.de/10009755686
Saved in:
2
Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep
;
Saini, Amit
;
Kumar, Alok
;
Dwyer, F. R.
; …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 49-69
Persistent link: https://www.econbiz.de/10011880534
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