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Consequences of convergence : Western firm's FDI activities in Central and Eastern Europe at the dawning of EU-enlargement

Eckert, Stefan; Rossmeissl, Frank - In: Journal of East European management studies : JEEMS 10 (2005) 1, pp. 55-74

Comparing all kinds of market entry, foreign direct investment (FDI) appears to be the most appropriate mode of foreign market. So called Market seeking FDI can be differentiated into those activities primarily aiming to realise psychic market proximity and into those activities mainly...

Persistent link: https://www.econbiz.de/10010127557

Local heroes, regional champions or global mandates? : Empirical evidence on the dynamics of German MNC subsidiary roles in Central Europe

Eckert, Stefan; Rossmeissl, Frank - In: Market entry and operational decision making in …, (pp. 191-218). 2006

Persistent link: https://www.econbiz.de/10003525105

Local heroes, regional champions or global mandates? : empirical evidence on the dynamics of German MNC subsidiary roles in Central Europe

Eckert, Stefan; Rossmeissl, Frank - In: Journal of East-West business 13 (2007) 2/3, pp. 191-218

Persistent link: https://www.econbiz.de/10003481707