Laudien, Sven M.; Freiling, Jörg - In: Dynamics of globalization : location-specific …, (pp. 107-125). 2011
In our chapter, we show how internationalisation-based performance outcomes can be amended by using a Regional Headquarters (RHQ) structure. We assume that ‘transnational corporations’ (TNCs) act restrained by a so-called GLOCAL dilemma caused by a coeval need for realising standardisation...