Magomedova, Nina; Achcaoucaou, Fariza; Miravitlles, Paloma - In: Distance in international business : concept, cost and value, (pp. 471-493). 2017
The aim of this study is to explore how springboard subsidiaries affect the psychic distance between the headquarters (HQ) of multinational companies (MNCs) and a distant target region. The study applies a single case study methodology to analyse a springboard subsidiary located in Spain that...