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Foreign subsidiary
Lieferantenmanagement
13
Supplier relationship management
13
Consumer behaviour
6
Innovation
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Konsumentenverhalten
6
Theorie
6
Theory
6
Beziehungsmarketing
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Business network
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Multinationales Unternehmen
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New product development
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Produktentwicklung
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Relationship marketing
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Strategic alliance
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Strategic management
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Strategische Allianz
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Strategisches Management
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Transnational corporation
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Unternehmenserfolg
5
Unternehmensnetzwerk
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B-to-B-Marketing
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Business-to-business marketing
4
Knowledge transfer
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Partial least squares
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Wissenstransfer
4
Ankündigungseffekt
3
Announcement effect
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Ausländische Tochtergesellschaft
3
Business services
3
Börsenkurs
3
Ereignisstudie
3
Event study
3
Innovation management
3
Innovationsmanagement
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Market research
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Marketing management
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Marketingmanagement
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Najafi-Tavani, Zhaleh
3
Zaefarian, Ghasem
3
Andersson, Ulf
2
Giroud, Axèle
2
Naudé, Peter
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Henneberg, Stephan
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Robson, Matthew J.
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Yu, Chong
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
Journal of world business : JWB
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ECONIS (ZBW)
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Subsidiary knowledge development in knowledge-intensive business services : a configuration approach
Najafi-Tavani, Zhaleh
;
Zaefarian, Ghasem
;
Henneberg, Stephan
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011414940
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2
Building subsidiary local responsiveness : (when) does the directionality of intrafirm knowledge transfers matter?
Najafi-Tavani, Zhaleh
;
Robson, Matthew J.
;
Zaefarian, Ghasem
- In:
Journal of world business : JWB
53
(
2018
)
4
,
pp. 475-492
Persistent link: https://www.econbiz.de/10011871490
Saved in:
3
Reverse knowledge transfer and subsidiary power
Najafi-Tavani, Zhaleh
;
Zaefarian, Ghasem
;
Naudé, Peter
; …
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 103-110
Persistent link: https://www.econbiz.de/10011345764
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