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R&D cooperation for non-technological innovations

Pippel, Gunnar - In: Economics of innovation and new technology 23 (2014) 7/8, pp. 611-630

Persistent link: https://www.econbiz.de/10010437819

Cooperating in R&D and advertising

Pourkarmi, Parisa; Atallah, Gamal - 2019

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New Products Commercialization in Cooperative Marketing Alliances as an Entrepreneurial Strategy : An Analytical-Comparative Study

Salimi Torkamani, Mehdi - 2014

Marketing of new products as an important part of the commercialization process, plays a critical role in the success … marketing aims. The paper concentrates on cooperative marketing alliances as a successful approach to commercialization of new … products, by studying the Iranian Football Premier League as a context for cooperative marketing alliances among football clubs …

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Revisiting "the shotgun wedding of industry and academia" : empirical evidence from Finland

Suomi, Kati; Kuoppakangas, Päivikki; Stenvall, Jari; … - In: International review on public and non-profit marketing 16 (2019) 1, pp. 81-102

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Hochschulmarketing in Mittel- und Südosteuropa : Ungarn, Rumänien, Bulgarien - lang gewachsene Traditionen und neue Perspektiven in der Hochschulzusammenarbeit ; Einblicke in Marke...

Hase-Bergen, Stefan (contributor); … - 2015 - 1. Aufl.

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Vermarktung der Leistungen von Forschungskooperationen

Lee, Roh Pin; Meschke, Stephan; Nicklas, Maria - In: Forschungskooperationen zwischen Wissenschaft und …, (pp. 169-223). 2015

Persistent link: https://www.econbiz.de/10010519553

Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21

Hutt, Michael D.; Walker, Beth A. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 67-72

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Research performance of marketing academics and departments : an international comparison

Soutar, Geoffrey N.; Wilkinson, Ian F.; Young, Louise - In: Australasian marketing journal 23 (2015) 2, pp. 155-161

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Universities engaging social media users : an investigation of quantitative relationships between universities' Facebook followers/interactions and university attributes

Lund, Brady - In: Journal of marketing for higher education 29 (2019) 2, pp. 251-267

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Hochschulmarketing in Indien

Schayan, Janet (ed.); Sibum, Helen (ed.) - GATE Germany, Konsortium Internationales Hochschulmarketing - 2018 - Auflage Juni 2018

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