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Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun; Suk, Kwanho - In: Journal of retailing 96 (2020) 3, pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
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Consumer preference for pay-per-use service tariffs : the roles of mental accounting
Yun, Sejeong; Suk, Kwanho - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1111-1124
Persistent link: https://www.econbiz.de/10013390524