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France
Consumer behaviour
42
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Brand management
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19
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Markenartikel
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Kulturelle Identität
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Internationales Marketing
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Brand loyalty
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Confidence
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Markentreue
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Vertrauen
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Bartikowski, Boris
3
Albert, Noe͏̈l
1
Beatty, Sharon E.
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Hamzaoui-Essoussi, Leila
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Laroche, Michel
1
Merunka, Dwight
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Richard, Marie-Odile
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Singh, Nitish
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Sirieix, Lucie
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Journal of business research : JBR
3
Global business and organizational excellence : a review of research & best practices
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
5
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1
Trust orientation in the organic food distribution channels : a comparative study of the Canadian and French markets
Hamzaoui-Essoussi, Leila
;
Sirieix, Lucie
;
Zahaf, Mehdi
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 292-301
Persistent link: https://www.econbiz.de/10009759820
Saved in:
2
Culture and age as moderators in the corporate reputation and loyalty relationship
Bartikowski, Boris
;
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 966-972
Persistent link: https://www.econbiz.de/10009241411
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3
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
4
Doing e-business in France : drivers of online trust in business-to-consumer websites
Bartikowski, Boris
;
Singh, Nitish
- In:
Global business and organizational excellence : a …
33
(
2013/14
)
4
,
pp. 28-36
Persistent link: https://www.econbiz.de/10010381544
Saved in:
5
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
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