Le marketing représente une fonction clé, voire même un état d'esprit, nécessaire à l'expansion du football professionnel. Les entités sportives professionnelles doivent désormais différencier leur marque et innover au service de l'expérience client et des partenaires économiques....

Purpose – The purpose of this is to analyse co‐branding as leverage for both teams and equipment manufacturers in their internationalization endeavours. In other words, how can teams and equipment manufacturers benefit from their association in order to expand internationally?...

DNCG (Direction Nationale du Contrôle de Gestion - National Board for Management Control) is an independent institution whose mission is to check French professional clubs' accounts. Its declared aim is to ensure that clubs that begin a championship campaign are able to finish it without filing...