The early internationalization of haute couture -- Branding haute couture -- Dressing for crisis -- Fashion in World … War II -- Global haute couture -- One world of fashion -- End of the century. … groundwork of today's international fashion industry. Véronique Pouillard tells the story of the fashion business as a …

, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are … identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms … is known to be an unchanged format replication, which is linked to the fashion industry. Contents Specification of …