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Orsini, Kristian
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1
The impact of
gender
on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
2
Bezugsgruppeneinfluss auf Markenwahrnehmung und Selbstkongruenz : Ein interkultureller Vergleich zwischen Franzosen und Deutschen
Beuchel, Max
-
2015
-
1., Aufl.
Persistent link: https://www.econbiz.de/10013435846
Saved in:
3
Accounting for brands in France and
Germany
compared with IAS 38 (intangible assets) : an illustration of the difficulty of international harmonization
Stolowy, Hervé
;
Haller, Axel
;
Klockhaus, Volker
-
2009
Persistent link: https://www.econbiz.de/10003826069
Saved in:
4
Accounting for brands in France and
Germany
compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization
Stolowy, Hervé
;
Haller, Axel
;
Klockhaus, Volker
-
2008
Persistent link: https://www.econbiz.de/10003715926
Saved in:
5
La force des marques locales et ses déterminants spécifiques par rapport aux marques internationales : application dans le marché alimentaire
Schuiling, Isabelle
-
2002
Persistent link: https://www.econbiz.de/10001733368
Saved in:
6
Effect of consumers' personality on store
brand
choice in grocery stores : insights from France and
Germany
Winter, Sophie T.
;
Grebitus, Carola
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
4
,
pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
Saved in:
7
Accounting for brands in IAS 38 of IASC (intangible assets) compared with French and German practices : an illustration of the difficulty of international harmonization : la comptabilisation des marques en France, en Allemagne et selon les règles de l'IASC
Stolowy, Hervé
;
Haller, Axel
;
Klockhaus, Volker
-
1999
Persistent link: https://www.econbiz.de/10001435997
Saved in:
8
Accounting for brands in France and
Germany
compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization
Stolowy, Hervé
;
Haller, Axel
;
Klockhaus, Volker
- In:
Developments in the international harmonization of …
,
(pp. 344-364)
.
2004
Persistent link: https://www.econbiz.de/10002129029
Saved in:
9
Kausale Wirkungszusammenhänge zwischen Herkunftsland und Marke bei der Beurteilung eines neuen Pkw
Schweiger, Günter
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 93-118)
.
1996
Persistent link: https://www.econbiz.de/10001293678
Saved in:
10
Accounting for brands : a comparison between IASC, France and
Germany
Stolowy, Hervé
;
Haller, Axel
-
1996
Persistent link: https://www.econbiz.de/10000938040
Saved in:
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