The purpose of this article is to analyse the developmental process of co-operative inter-organizational relationships that entails transactions between French firms and Moroccan subcontractors. The examined industries are : chemical, textile, agrobusiness, mechanic engineering, metallurgical...

The aim of this empirical study conducted in 505 firms is to discuss the strategic alignment framework within the context of agile organizations that use outsourcing, partnering an strategic alliances as support of business strategy. We used Structural Equation Modelling for data analysis and...

Ce manuel analyse les stratégies et leur déploiement à la lumière des mutations les plus récentes. Illustré par de nombreux exemples, chaque chapitre précise les problématiques fondamentales ainsi que les compétences clés à acquérir et propose des mini-cas. Clair et pédagogique,ce...

Based on a study conducted in the setting of French franchise networks (sample: 428 franchisees), this research establishes the existence of a channel technological control that operates through a « panoptic effect ». The results suggest that information technologies have the capacity to...

Cette recherche vise à mieux comprendre la performance de l’entreprise liée à Internet en s’appuyant sur le modèle de l’alignement stratégique. A travers une approche contingente, le modèle conceptuel proposé met en avant la cohérence entre l’utilisation d’Internet,...

This article discusses a study that attempts to reach a better understanding of how the potential franchisees come to their decisions and attempts to compare this process with franchiser's perceptions. It initially focuses on the identification and on the decision-making process of French...