Showing 1 - 10 of 252
Persistent link: https://www.econbiz.de/10010905219
Persistent link: https://www.econbiz.de/10011073050
Persistent link: https://www.econbiz.de/10011073213
Persistent link: https://www.econbiz.de/10009267718
Persistent link: https://www.econbiz.de/10009749357
Persistent link: https://www.econbiz.de/10009580240
Persistent link: https://www.econbiz.de/10012802113
Persistent link: https://www.econbiz.de/10001371408
Persistent link: https://www.econbiz.de/10009154888
Purpose – The purpose of this paper is to analyse the impact of market orientation on strategy orientation (communication, target and image strategy). This impact is studied by using a multicultural approach (Hungarian and French wineries). Design/methodology/approach – A questionnaire was...
Persistent link: https://www.econbiz.de/10014814079