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An empirical look at franchising as an organizational form
Norton, Seth W. - In: The journal of business : B 61 (1988) 2, pp. 197-218
Persistent link: https://www.econbiz.de/10001047035
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Franchising, brand name capital, and the entrepreneurial capacity problem
Norton, Seth W. - In: Strategic management journal 9 (1988), pp. 105-114
Persistent link: https://www.econbiz.de/10003642418
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Towards a more general theory of franchise governance
Norton, Seth W. - In: Economics and management of franchising networks : [the …, (pp. 17 - 37). 2004
Persistent link: https://www.econbiz.de/10014554999
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Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
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Franchising, labor productivity, and the new institutional economics
Norton, Seth W. - In: Journal of institutional and theoretical economics : JITE 145 (1989) 4, pp. 578-596
Persistent link: https://www.econbiz.de/10001082691