Franchising, as a popular form of entrepreneurship, continues to be increasingly accepted throughout the world. However, due to many frauds and failures in the past, franchise laws have been established to ensure full disclosure on the part of the franchisor to all prospective franchisees....

Because franchising is a popular and important business alternative, we propose that concerted effort be taken by organization scientists to develop and test theoretical perspectives relevant to this business form. Rather than risk “reinventing the wheel”, researchers should first consider...