Narrow search
Showing 1 - 4 of 4
Cover Image
Franchise branding : an organizational identity perspective
Zachary, Miles A.; McKenny, Aaron F.; Short, Jeremy C.; … - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 629-645
Persistent link: https://www.econbiz.de/10009297186
Cover Image
Is Franchising entrepreneurship? : yes, no, and maybe so
Ketchen, David J.; Short, Jeremy C.; Combs, James G. - In: Entrepreneurship, theory and practice : ET & P 35 (2011) 3, pp. 583-593
Persistent link: https://www.econbiz.de/10009152231
Cover Image
Franchising research : major milestones, new directions, and its future within entrepreneurship
Combs, James G.; Ketchen, David J.; Short, Jeremy C. - In: Entrepreneurship, theory and practice : ET & P 35 (2011) 3, pp. 413-425
Persistent link: https://www.econbiz.de/10009152279
Cover Image
Antecedents and consequences of franchising : past accomplishments and future challenges
Combs, James G.; Ketchen, David J.; Shook, Christopher L.; … - In: Journal of management : JOM 37 (2011) 1, pp. 99-126
Persistent link: https://www.econbiz.de/10008824025