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Franchising in South Asia : past, present, and future developments
Hussain, Dildar; Grünhagen, Marko; Panda, Swati; … - In: Journal of marketing channels : distribution systems, … 26 (2020) 4, pp. 227-249
Persistent link: https://www.econbiz.de/10012385200
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Impact of positioning strategies on franchise fee structure
Panda, Swati; Paswan, Audhesh K.; Mishra, Sailendra P. - In: Industrial marketing management : the international … 81 (2019), pp. 30-39
Persistent link: https://www.econbiz.de/10012107674
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Franchising : a signaling perspective
Panda, Swati; Thapa, Sajani; Paswan, Audhesh K.; … - In: The journal of business & industrial marketing 38 (2023) 4, pp. 813-827
Persistent link: https://www.econbiz.de/10014227505
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Opportunism in an emerging market : franchisee perspective
Panda, Swati; Pandey, Satyendra C.; Paswan, Audhesh K.; … - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2092-2106
Persistent link: https://www.econbiz.de/10014471884